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Michael BaldMichael Bald - Managing Partner
michaelbald@optimalbrands.com

Michael has developed marketing programs and guided business units over a career spanning 25 years, a host of countries and both sides of the agency and client world. His focus is helping business to business brands with positioning, category creation, brand architecture, core messaging, product nomenclature, content alignment, acquisition assessment, migration strategies and marketing plans. He offers clients global marketing expertise bolstered by operational savvy in sales, joint ventures, distribution development and business planning. This expertise and experience uniquely positions him to help clients optimize their brands.