.01
The Definition
op'ti·mal adjective
The most favorable brand outcome under given restrictions
The brand sweet spot between business plans, market realities & sales goals
The brand path that aligns the promise of opportunity to the reality of resources
How can we help you optimize your brand path?
.02
Brand Experience
Recognize these brands? We have had a hand in charting their path. Let us apply our global expertise to help you map and pursue the optimal path for your brand.
.03
Brand Optimization
Your brand is only as strong as the weakest link in your marketing chain. Consider each of these strategic components, and ask which one(s) represents your greatest vulnerability.
We would be eager to talk to you about starting there and how we could help you strengthen your path to an optimized brand matrix.
Model:
Understanding the fiscal dynamics, operating model and category implications is nothing short of essential for marketing success.
Target:
Face it, sales is everything. Knowing your target, how they evaluate, what motivates and what they think they know is critical.
Culture:
Providing a crisp view of the company’s reason for being, culture and marching orders ensures everyone knows why they come to work.
Brand:
Attention spans are tiny. Be intuitive, be clear about what makes you different be sure to create messages that speak to needs.
Products & Services:
Be purposeful about the interdependence (or intentional lack thereof) of your offerings today and tomorrow across channels and segments
Below is not where we play but, we understand how important these elements are to your success. So, we list them to highlight our awareness that whatever we create together must be capable of market activation
Creative:
A marketing framework is a launch pad for expressing your brand’s humanity, giving it life through imagery and engaging in conversation.
Activation:
Build on the assets you have to help foster sales. Measure if promises made are delivered. Recover and adjust to ensure growth.
.04
Bio
Michael has developed marketing programs and steered business units over a career spanning more than 30 years and multiple countries on both the client and agency side. Today he offers clients classic global marketing expertise bolstered by operational savvy in sales, joint ventures, distribution development and business planning. His combined strategic and tactical competencies uniquely position him to help clients map out and pursue the path for optimizing their brand.
Michael A. Bald
O) 404 846 1177
C) 404 245 4583
2970 Peachtree Rd. NE
Suite 665
Atlanta, GA 30305